Brand design

How to create a fresh, distinctive design, and at the same time maintain the brand’s DNA? When working on Bakalland’s new visual identity, we opted for an impactful rebranding, in which the reinforcement of color codes and a distinctive graphic theme play an important role.

Here swims in a better fish. We made sure that it was presented proudly on the shelves in stores. Ecological, of course.

How to map the new brand strategy onto a new image? What to do to make the brand meet expectations of a modern end user?

Is there any chance that out feathered snake gets every party in Mexico started? We and Pernod Ricard truly believe it happens.

Wading through the bush of cosmetics, now you have an opportunity to come across our naturally beautiful, semi-wild Polana/Glade.

Dress up in a noble navy blue. Sprinkle with gold. What else can we do to show everybody that Krakus means not only over 60 years of tradition, but also top quality goods?

Where does the new Piątnica come from? From Czteryczwarte, where else it could be… We consider it obvious. The branding-related services provided to Piątnica mean numerous projects having been completed. One of them is the redesign of Twój Smak (Your Taste) brand.

First, we had taken our hats off to the Polish scientists. Then, we pitched up and got down to hard work to create a new brand of dietary supplement.

Sipped from crystal glasses… Highly appreciated by our aunties and grandmas… Witnessed afternoon gossiping… Led young people into the world of liquors…

This might be an intro to the puzzle about the brand, we were ordered to apply rebranding to.

Let’s face it: we put our heart into this rebranding. Results? It fills our hearts with joy to see how well it looks on shelves.

All the happy cows are flowery …

How to render pro-eco  and pro-health ideas using simple means? This is the question we asked ourselves when we were about to start dealing with the task of the new BIO Piątnica line.

… Or what happens when the spirit of fast and tasty dishes speaks to us ….

Żywiec Zdrój is the leader in the category of waters and finds it essential to take care of nature and popularise a healthy lifestyle and the importance of water in everyone’s life.

Our goal was to create a brand identity system for the new culinary brand of frozen food. The proposed system was to reflect the new brand positioning which is the underlying ingredient of the delicious daily meals that make people gather round the table, tighten the human ties and create a pleasant and casual atmosphere.

Kwaśne Jabłko is a craft cider, the fruit of love and passion to the land of Warmia and its orchards.

Creating a design aimed at young, spontaneous and fun-loving people was our main task while working on the project.

We faced the challenge of reinventing by means of design the original spirit of the brand Dermika – elegant, classy, with a mist of mystery,, as well as to harmonise the packaging design.

Dermika has built a strong market position and won the consumers trust. A major element reinforcing the brand’s image is its offer available in beauty solons and SPA hotels only. The cosmetics used there in the course of treatments come from a special professional line. Besides, being there clients also purchase the cosmetics from the Home Care line dedicated for home use.

Our task was to redesign the Lech packaging. The objective behind the new design was to communicate the brand’s image qualities, i.e. being modern, premium, refreshing, invigorating, optimistic, confident, inspiring.

There are many among us who have fond memories of the good old years of the Polish People’s Republic (PPR), and the vintage/retro style has become part of our culture for good. In response to this trend, we’ve created the design of Polo Cockta – a beverage popular in those days, whose wonderful qualities were appreciated even by the dwarves in the film “Kingsize”.