In the days when brands are crucial assets of the company, brand management requires a relevant agility. The proper application of brands lets the business grow faster and achievements become sustainable and stable.
In 4/4 we offer a full range of brand consulting services. We deal with brand strategies at each stage of their life cycle.
Innovations and brand creation – brand strategy
We set up brand foundations – product, positioning, DNA record of a brand and its unique Brand Idea.
- analyses of categories and surveys – sales data, trends, segmentations of clients, Golden Standard description
- innovations and establishment of the product portfolio
- IDIs and discovery of insights
- positioning: proposals, benefit ladder, justifications, Brand Idea
- communications plans – target groups, channels for reaching customers, communications stages
Brand development in the cycle peak – brand momentum
Our intention is to take advantage of full potential of an existing brand, maintain its momentum or stretch it onto new segments and categories.
- analysis of current surveys: tracking, U&A, NPS
- analyses of competitors
- analyses of social trends and rising target groups
- development of the product portfolio
- structure of the brand portfolio: strategic brands, energizers, silver bullets, others
Revitalization of the declining brand – brand energizer
We are looking for a new opening after a long period of operating in certain market conditions.
- brand diagnostics – U&A, segmentation, brand condition and attributes
- exploratory surveys – IDIs, discovery of metaphors, ethnography
- semiotic analyses and determination of rising culture codes
- brand repositioning – new products and sub-brands, product delisting
- battle plans – brand and communications strategies
Impact of the strategy upon design
We set up a strategy to bring business results, so we always cooperate with a creative team on finding strategic solutions having an impact on the language of design.
- analysis of the brand capital and packagings in terms of a new strategy
- brief for adjustments to be applied to the brand and packagings
- interesting case studies and references
- creative reviews and selection of solutions
- recommendations for the Client
We have carried out strategic operations for such brands as Bakalland, Harper Hygienics, HSH Chemie, Kompania Piwowarska, Heltiso, PKN Orlen, Piątnica, PKO Bank Polski.