In the days when brands are crucial assets of the company, brand management requires a relevant agility. The proper application of brands lets the business grow faster and achievements become sustainable and stable.

In 4/4 we offer a full range of brand consulting services. We deal with brand strategies at each stage of their life cycle.

Innovations and brand creation – brand strategy

We set up brand foundations – product, positioning, DNA record of a brand and its unique Brand Idea.

  • analyses of categories and surveys – sales data, trends, segmentations of clients, Golden Standard description
  • innovations and establishment of the product portfolio
  • IDIs and discovery of insights
  • positioning: proposals, benefit ladder, justifications, Brand Idea
  • communications plans – target groups, channels for reaching customers, communications stages

Brand development in the cycle peak – brand momentum

Our intention is to take advantage of full potential of an existing brand, maintain its momentum or stretch it onto new segments and categories.

  • analysis of current surveys: tracking, U&A, NPS
  • analyses of competitors
  • analyses of social trends and rising target groups
  • development of the product portfolio
  • structure of the brand portfolio: strategic brands, energizers, silver bullets, others

Revitalization of the declining brand – brand energizer

We are looking for a new opening after a long period of operating in certain market conditions.

  • brand diagnostics – U&A, segmentation, brand condition and attributes
  • exploratory surveys – IDIs, discovery of metaphors, ethnography
  • semiotic analyses and determination of rising culture codes
  • brand repositioning – new products and sub-brands, product delisting
  • battle plans – brand and communications strategies

Impact of the strategy upon design

We set up a strategy to bring business results, so we always cooperate with a creative team on finding strategic solutions having an impact on the language of design.

  • analysis of the brand capital and packagings in terms of a new strategy
  • brief for adjustments to be applied to the brand and packagings
  • interesting case studies and references
  • creative reviews and selection of solutions
  • recommendations for the Client

We have carried out strategic operations for such brands as Bakalland, Harper Hygienics, HSH Chemie, Kompania Piwowarska, Heltiso, PKN Orlen, Piątnica, PKO Bank Polski.