With this rebranding our agency has won Bronze at the 2019 KTR Awards and a distinction at the Polish Graphic Design Awards. Our client has gained a whole new visual language to communicate their brand.
The previous sign of HSH Chemie was set up 20 years ago and it has survived in a nearly unchanged form until today. A multi-element and complicated logo no longer reflects brand identity. It is high time for the brand to become state-of-the-art, tailored to the rising demands of the market and to express the company’s value in a more efficient way.