Corporate identity

Can a corporate identity system be simple, yet meaningful? It can, and even should.

Taśma filmowa. Mrok sali kinowej. Wciągająca opowieść i oczekiwanie na część dalszą… Wszystko to uchwyciliśmy w stworzonym przez nas systemie identyfikacji wizualnej.

Designing for a good cause is always satisfactory. This time we could have dealt with visual identification of the Unicorn Association, one of the pioneers of psycho-oncological care in Poland.

With this rebranding our agency has won Bronze at the 2019 KTR Awards and a distinction at the Polish Graphic Design Awards. Our client has gained a whole new visual language to communicate their brand.

The previous sign of HSH Chemie was set up 20 years ago and it has survived in a nearly unchanged form until today. A multi-element and complicated logo no longer reflects brand identity. It is high time for the brand to become state-of-the-art, tailored to the rising demands of the market and to express the company’s value in a more efficient way.

The project is an answer to the new brand that has emerged within the PKO Bank Polski Capital Group after taking over the KBC TFI. 

Imagine a space that lets you rest and relax. Time for a deep breath. For your favourite song. A simple pleasure. What colour is it? What does it sound like?

The objective behind the project was to develop a logotype and new visual identification for the Colfarm pharmaceutical company, proprietor of the brands Zioła w tabletkach and 2KC.

Dermika has built a strong market position and won the consumers trust. A major element reinforcing the brand’s image is its offer available in beauty solons and SPA hotels only. The cosmetics used there in the course of treatments come from a special professional line. Besides, being there clients also purchase the cosmetics from the Home Care line dedicated for home use.