When in a store aisle you come across a colorful creature devouring fruit – it might be an Owocozaur. A species discovered quite recently.
A friendly creature, though perhaps a little wild – because it comes from the world of nature. What makes it stand out? Well, Owocozaur is always thirsty for fruit. It devours it whenever the opportunity arises – it’s its basic need. And that’s why it usually looks slightly surprised to have been caught in the act. At least, that’s how we see it. And we have the right to – because we created it ourselves at 4/4branddesign.
This is our response to the challenge set by Cymes: to design a new brand of NFC juices and NFC juice-based drinks with no added sugar. The product line was developed primarily with children in mind, so it was important for us to create a distinctive brand hero. That’s how the character we drew came to life – bold, original, and full of personality. Flexible, too, with strong storytelling potential. Each flavor features a different Owocozaur, whose appearance and color scheme reference the type of fruit. The overall image of the line? Non-corporate. More craft-inspired. Full of very natural emotions.
