The Vienna Life brand in our identity? Aesthetic, energetic, flexible – and most importantly, close to people.
At the end of 2024, Vienna Life, Aegon, and Compensa Życie companies merged under a single brand: Vienna Life TU na Życie S.A., Vienna Insurance Group. This change significantly enhances the operational capacity and business scale of the VIG Group in Poland – making Vienna Life one of the largest players in the life insurance market. The combination of experience and energy translates into a comprehensive offering and greater capabilities, enabling the company to effectively meet the needs of both individual and group clients, providing them with even better products and services.
We are proud to have supported the integration of these companies by developing the visual identity system for the new brand – a crucial element of such a major transition. The brand’s slogan, “The Most Life-Oriented Insurer,” guided us in creating an identity that is dynamic, people-centric, and whose elements resonate with the lives of its customers, blending seamlessly into their world.
The starting point for the entire project was the logo we designed for the brand. The emblem, in the form of a rosette, is composed of elements inspired by the letter “V” in the company’s name. On a symbolic level, the logo conveys a range of diverse, fully justified meanings and associations: a shield, protection, the sun, diversity, numerous situations, and multiple possibilities.
Rendered in a warm, energetic color palette, the rosette underscores the brand’s role as a protector and companion for people living their lives, with insurance working quietly in the background. The multi-faceted construction of the logo also reflects the idea of a life full of events and potential scenarios, while simultaneously highlighting the rich insurance offerings that help prepare for a variety of life situations.
In developing the visual identity, we drew from the graphic motif derived from the logo to ensure that each element of the system emphasized the brand’s dynamism and innovation, while also reflecting its openness, simplicity, and adaptability to the needs of its clients.
The proposed solutions demonstrate that the Vienna Life brand is always close to people and aims to be an inseparable companion in their lives. This philosophy is reflected in the identity, where graphic elements effortlessly and naturally bridge the visual world with textual messages.
The identity we created is both flexible and functional: it performs well in various contexts while highlighting the values and character of the brand.
