We captured the process of generating modern, clean energy in the brand’s logo, while creating a bold and dynamic visual identity system.
Polish Nuclear Power Plants (Polskie Elektrownie Jądrowe) is the leading entity in the field of nuclear energy in Poland, working to strengthen the country’s energy security. The company is responsible for tasks outlined in the Polish Nuclear Power Program, including the preparation, construction, and commissioning of Poland’s first safe nuclear power plants. Its mission also includes building public support for the development of this energy sector.
Our task was to design a logo and visual identity that would reflect the brand’s character and values.
We proposed a solution where carefully chosen graphic elements abstractly refer to the structure of the atom, conveying the ideas of energy, precision, and focus.
We chose a color palette that builds trust in the brand and reflects its innovative spirit. The gradient suggests transformation and the process of energy generation. A vivid shade of blue evokes associations with technology while also softening the overall image.
The logo we designed symbolically affirms safety and high standards, further emphasized by the technical, precise, and modern font style. The luminous line from the logo also serves as a key graphic motif throughout the identity: it forms additional icons, charts, and numerals, shaping a unique and dynamic brand world, whose principles are further detailed in the brand book.
