- How to build up market position of the company through introduction of new products?
- Do we make a product for customers only? Who else is worth being considered?
- When and how to introduce a conventional product and when to introduce an innovative one?
- Is a new product equivalent to a new brand, or not exactly?
The seminar will be conducted by Tomasz Zgliczyński-Cuber – Senior Strategic Consultant & Project Manager. A founder of strategic development concepts addressed to numerous Polish and global enterprises. A lecturer and author of a large number of papers on the brand strategy. An originator of cutting edge strategic tools.
The seminar will be held on January 23, 2019, from 10:00 to 12:00.
The persons concerned are requested to submit to: firstname.lastname@example.org. No admission fee. The number of participants is limited.