What does a rebranding that delivers real business results look like? Just like Dolina Dobra, the brand behind our Silver Effie 2023 award.
Despite strong communication and excellent product quality, Goodvalley remained stuck in a niche. The main barrier was its foreign-sounding name and insufficient branding.
Our task was to create a bold visual identity that would ensure standout shelf presence while highlighting the brand’s “from field to table” philosophy and its care for animal welfare and the environment.
The concept is based on an illustrated, symbolic landscape where the product is nurtured from the very beginning, which translates into guaranteed taste and quality. The defining feature of the line is its green color scheme. We boldly introduced a color traditionally associated with other product categories and often avoided in the meat industry. Importantly, we ensured it did not evoke associations with vegetarian products.
The green reflects the brand’s strong focus on naturalness and local origin, while also standing out clearly on the shelf amid competitors. A modern design approach and carefully selected typography support effective communication with consumers.
The distinctive green packaging and the switch to a Polish name significantly increased brand awareness for Dolina Dobra.
