brand strategy

brand management requires a relevant agility

In the days when brands are crucial assets of the company, brand management requires a relevant agility. The proper application of brands lets the business grow faster and achievements become sustainable and stable.

In Cteryczwarte we offer a full range of brand consulting services. We deal with brand strategies at each stage of their life cycle.

brand
strategy

brand creation

brand
momentum

brand development

brand
energizer

brand revitalization

brand strategy
innovations and
brand creation

We set up brand foundations – product, positioning, DNA record of a brand and its unique Brand Idea.

analyses of categories and surveys – sales data, trends, segmentations of clients, Golden Standard description
innovations and establishment of the product portfolio
IDIs and discovery of insights
positioning: proposals, benefit ladder, justifications, Brand Idea
communications plans – target groups, channels for reaching customers, communications stages

brand momentum
brand development
in the cycle peak

Our intention is to take advantage of full potential of an existing brand, maintain its momentum or stretch it onto new segments and categories.

analysis of current surveys: tracking, U&A, NPS
analyses of competitors
analyses of social trends and rising target groups
development of the product portfolio
structure of the brand portfolio: strategic brands, energizers, silver bullets, others

brand energizer
revitalization of
the declining brand

We are looking for a new opening after a long period of operating in certain market conditions.

brand diagnostics – U&A, segmentation, brand condition and attributes
exploratory surveys – IDIs, discovery of metaphors, ethnography
semiotic analyses and determination of rising culture codes
brand repositioning – new products and sub-brands, product delisting
battle plans – brand and communications strategies

impact of the strategy
upon design

We set up a strategy to bring business results, so we always cooperate with a creative team on finding strategic solutions having an impact on the language of design.

analysis of the brand capital and packagings in terms of a new strategy
brief for adjustments to be applied to the brand and packagings
interesting case studies and references
creative reviews and selection of solutions
recommendations for the Client

We have carried out strategic operations for such brands as Bakalland, Harper Hygienics, HSH Chemie, Kompania Piwowarska, Heltiso, PKN Orlen, Piątnica, PKO Bank Polski.